(949) 529-0202
1927 Harbor Blvd. Suite A290
Costa Mesa, CA. 92627

Website Optimization

Web Design 4 Orange County’s 6 Steps applied to Website Optimization

Our 6 Steps to success in your goals with your website.

Step 1 – Identify Organization’s Online Goals / Objectives
Why do you have a website? Who is coming to your site and what specifically do you want them to do once they are there? Is your site successful? How do you define success? These are the hard what and why questions that must to be answered to establish your path to success. Goals are usually based on e-commerce, lead generation or customer service. Key Performance Indicators (KPI’s) are matched to your website goals, giving you a we to clearly measure your goals.

Step 2 – Create Current Snapshot
In this step we take a look at you sites performance as well as a few of your competitor’s. This will give you a nice snapshot of how your site is doing as related to your goals for your visitors. We can identify gaps of opportunity that your competition might have missed as well roadblocks to goal completion on your site.

Step 3 – Develop Strategy
Using the goals from Step 1 and current performance data from Step 2, we establish specific target numbers for your KPI’s as well as strategic plan to reach the targets. Clearly defined, measurable and attainable goals are essential for measuring success. All changes and improvements why you are doing them and what effect they are expected to have. Minimize guessing and maximize ROI.

Step 4 – Build Out
We build pages and content as required in strategic plan based on an editorial calendar. Alternate versions of pages are built for consumer testing at roadblock identified Step 2.

Step 5 – Execute
Roll out new content as required in the strategic plan and the editorial calendar.

Step 6 – Measure Results
Measure your KPI’s to understand the effect of your changes on visitor behavior as related to your website goals. Adjusting your strategy to align your site with consumer behavior will maximize the number of visitors completing goals. Knowing why you have a website, what you want people to do on it, as well as how to measure it, will set you apart from your competition.

Once you know what your goals are and where you want to go, it makes getting there easier.

 

The 6 Steps

Our Unique 6 Step process will be your guide to online success.

  1. Identify Organization's Online Goals / Objectives – Ask the Why and What questions.
  2. Create Current Snapshot – Survey the landscape, you and your competition.
  3. Develop Strategy – Create a specific plan to reach measurable success benchmarks based around your goals.
  4. Build Out – Build pages and content as required in strategic plan.
  5. Execute – Roll out new content based on calendar.
  6. Measure Results – Measure then adjust and adapt the plan to based on consumers behavior to maximize goal completions.
Read More

Latest Posts